FRESHFRUIT.COM - ART DIRECTION

When Edible Arrangements sought to expand into a high-volume retail channel, they needed a distinct brand identity to set this new venture apart from their core business.

As Associate Creative Director at NK Agency, I helped lead the creation of a fresh, contemporary look and feel for FreshFruit.com. By blending modern design elements with vibrant, verdant imagery, we crafted an inviting and revitalizing shopping experience, inspired by current trends in both design and consumer behavior.