MEDMEN - ART DIRECTION / PACKAGING DESIGN

As a Graphic Designer with NK Agency, I helped design and launch MedMen Red, an in-house cannabis brand aimed at offering high-quality products at a more accessible price point. Prior to this, I also worked on Statemade, a state-specific, budget-friendly cannabis brand that was developed as an in-house offering to reach consumers before Red was introduced.

For both brands, we developed packaging and branding for a range of products, including vapes, pre-rolls, and flower, ensuring that each visual identity resonated with the target audience while maintaining MedMen’s reputation for premium cannabis offerings. Statemade allowed us to explore affordable branding that was both appealing and reflective of the specific state markets, setting the groundwork for the broader launch of Red.